Chrome Hearts is giving a blue-tinted makeover to its 14-year-old collaboration with the Rolling Stones — just in time for the release of the band’s new blues album.
On Dec. 2, the same day that the British rockers are set to release “Blue & Lonesome,” the Los Angeles-based fashion and accessories brand is introducing a spruced-up version of the leather jackets, accessories and jewelry it introduced in 2002 for the Rolling Stones’ “Forty Licks” world tour. Sticking with the iconic lip and tongue motif but replenishing it in blue, Chrome Hearts co-owners Richard and Laurie Lynn Stark are offering hooded sweatshirts, leather jackets, silver belt buckles, rings, red plaid pants, silk shirts and other items first at Selfridges in London in its concession located within the department store’s new Accessories Hall. They are rolling out the set to Chrome Hearts stores in New York and Paris the following week.
The company said the biggest difference in the reboot is the size of the pieces. That is, it piled on more diamonds and additional semiprecious stones, in larger versions. For instance, a silver belt buckle sparkles with dozens of sapphires. A gold pin charm integrates both Chrome Heart’s cross icon and the recognizable tongue impaled with a single diamond.
As for the clothing, the Starks freshened the applications of the band’s logo. A blue shearling jacket displays a similarly dyed pouter on the back. The edges of the punk-inspired plaid pants are lined with the band’s name in Gothic script on one side and a column of red lips and tongues on the other. A sheer silk shirt pops with a collage of logos and letters.
Prices for the hooded sweatshirts start at $450 and those for the leather jackets escalate from $7,500, depending on the type of skin and hardware. The belt buckles can cost between $1,000 for a version sans strap and $203,000 for a style glistening in 22-karat gold and diamonds. The gold ring with a single diamond goes for $16,240, with variations that cost less and more. In other words, it’s a collection worthy of decadent rockers.