Click to Skip Ad
Closing in...

Lily.B Skincare Taps Colbie Caillat

The Grammy Award winner has signed a multiyear agreement to become the brand's first official celebrity spokeswoman.

Colbie Caillat

COLBIE AND LILY.B: Skin care lines and singers apparently make great music together. Nivea is singing a happy tune with Rihanna, and Proactiv is rocking out with Katy Perry. The latest pairing of a singer with a skin care line is Colbie Caillat with Lily.B Skincare. The Grammy Award winner, whose chart-topping pop hits include “Bubbly” and “Brighter Than the Sun,” has signed a multiyear agreement to become Lily.B’s first official celebrity spokeswoman. “The Lily.B line is simple, made of natural ingredients, without the use of parabens, dyes or fragrances,” stated Caillat, “and I really love that they don’t test on animals.” Caillat will promote Lily.B in print, online, in-store and through social media materials, and hold a series of appearances for the brand. She is going on a 50-city concert tour with Gavin DeGraw starting May 25. Lily.B is a natural skin care line aimed at women 22 to 38 years old, which launched in 2010.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus