Cole Haan is looking toward the future. The footwear and accessories brand is expanding its New Hampshire-based headquarters with a new addition: an Innovation and Sports Lifestyle Design Center. The approximately 20,000 square-foot space, which is a separate facility attached to the main headquarters, will house ongoing development for the brand’s ZeroGrand product, as well as new innovations.
Launched in July 2014, the ZeroGrand line features Cole Haan’s lightest and most flexible footwear offerings, with a focus on weight reduction, flexibility and responsive cushioning. With the new Global Innovation Center, the brand plans to “aggressively expand” its ZeroGrand offerings for both men and women. To lead the new center, the company has appointed Scott Patt as vice president of footwear design-innovation and athletic lifestyle, a new position. Patt comes from Nike, where he served in a number of roles, including global creative director of footwear at Converse, wherein he established the brand’s first product design center. Patt will oversee a team of ten to fifteen employees consisting of both new and existing hires.