OPI Partners With Carrie Underwood

The Coty Inc.-owned company is introducing a nail polish collection with the singer for its mass-market brand Nicole by OPI.

COLOR ME CARRIE: OPI is bringing another singer into its fold. The Coty Inc.-owned nail polish company, which has partnered with Katy Perry, Justin Bieber, Selena Gomez and Mariah Carey, is introducing a nail polish collection with Carrie Underwood for its mass-market brand Nicole by OPI. “In working closely with Carrie, we came up with 14 nail lacquers that truly encapsulate her soulful spirit and showcase different facets of her personality,” said Suzi Weiss-Fischmann, OPI’s executive vice president and artistic director. The lacquer lineup, which will launch in January, will include a signature gold-textured shade called Carrie’d Away. Nicole by OPI is available at Wal-Mart, Ulta, CVS, Target and Rite Aid, among other retailers.

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This story first appeared in the August 13, 2013 issue of WWD.  Subscribe Today.

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