COMING ONLINE: Band of Outsiders has launched e-commerce. The platform is a new component of its recently revamped Web site, which was designed by the firm Hyper Hyper, and features original editorial content, a feed of the label’s various social media platforms, as well as archival content. Available for purchase from the site are the men’s and women’s core collections, one-of-a-kind pieces and Web exclusives, such as loafers done in collaboration with Rancourt & Co., Shuron sunglasses and varsity jackets embroidered by artist Ana Kraš.
Since it wouldn’t be Band of Outsiders without some kind of quirky angle, founder and creative director Scott Sternberg cast actors, including Scoot McNairy, Fran Kranz, Fabianne Therese and Hayley Magnus, to model the holiday and spring collections available on the site.
This story first appeared in the March 18, 2014 issue of WWD. Subscribe Today.