CONDÉ CONSOLIDATES, AGAIN: Condé Nast International plans to integrate the Vogue digital editions, a company spokeswoman confirmed on Monday.
The company is mirroring the efforts of the New York-based publisher. WWD reported earlier this month that Condé Nast is consolidating its creative, copy and research teams across its titles, according to a company memo circulated by president and chief executive officer Bob Sauerberg.
The company said it plans to make “a significant investment” in Vogue digital, which is a multiyear growth project. The editions’ editorial teams in 20 countries will remain on staff, while an editorial hub will be created in an effort to increase “journalistic coverage.”
Condé’s aim is for coverage to be “comprehensive across all markets,” with each team to focus on local and national content. The central hub for Vogue will be based in London and will “maintain an international outlook.” Each edition will retain a new role of “network editor” and will act as an intermediary between the local teams and central hub.
The company noted that the purpose of the hub is not to reduce the number of editorial employees but to aid the different editions with coverage and content sharing. This will affect editors, reporters, social media strategists, video staff, audience engagement editors, analysts and the interactive team.
A Condé Nast spokeswomen clarified that the role of Suzy Menkes would not change. Menkes is the international Vogue editor and will continue her position with her work appearing on all Condé Nast International Vogue web sites.
The company declined to comment further.
As reported in the U.S., Condé has reshuffled departments in a move that will see employees from photo, art, copy and research working from the same offices across a number of titles.
This restructuring is due to an effort to cut costs and streamline the business. Other media organizations in the U.S. have undergone similar changes including Time Inc. and Hearst Corp., which have seen reorganization efforts and utilized shared resources.