Copenhagen Fashion Week, which this season runs Aug. 5 to 7, is making a play to attract international attention by spotlighting emerging designers.
“We have a focus on nurturing new talents this season,” said Eva Kruse, chief executive officer of Copenhagen Fashion Week, which draws around 40,000 industry professionals.
To wit: It’s giving the opening show slot to Copenhagen-based brand Lovechild 1979, that made its runway debut last year with its spring collection.
It will be among the 30 women’s and men’s labels showing this season, including newcomers such as Saks Potts and T.A.C., a label designed by print specialist Tatiana Andersen Camre, who graduated from Central Saint Martins.
German brand Lala Berlin, a Berlin Fashion Week regular, is to show for the first time in the Danish capital, alongside homegrown talents such as Mark Kenly Domino Tan and Freya Dalsjø, plus established labels such as Henrik Vibskov, Baum und Pferdgarten and By Malene Birger.
Coinciding with the runway show days from Wednesday to Friday, the two trade fairs — Copenhagen International Fashion Fair and Revolver — that the region offers have reduced the number of locations. CIFF and CIFF Raven dedicated to men’s wear will be gathered at Bella Center, while Revolver will be held in the Meatpacking District.
On the sidelines of Copenhagen Fashion Week, the Danish Fashion Institute is to cohost The Jewellery Room, an initiative now in its fifth edition aimed at positioning Danish jewelry on the international fashion map. Held at Nikolaj Kunsthal on Aug. 7, it will showcase the region’s heavyweights such as Pandora and Georg Jensen and smaller labels like Ninna York.
Total exports of Danish fashion rose 8.3 percent in 2014 to 24.5 billion Danish kroner, or $3.73 billion at average exchange. “There is this unusual situation where southern European countries are driving growth, while exports to Scandinavian countries are decreasing,” said Michael Hillmose, head of international affairs of Dansk Fashion and Textile, the trade association for Danish textile and clothing companies.
A sculptural look by local rising talent Mark Kenly Domino Tan for fall-winter 2015