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CORNER SUITE: British department store Fenwick unveiled a 1 million pound, or $1.71 million, shoe department on the ground floor of its Bond Street flagship.
Designed by Shayne Brady of BradyWilliams, the 4,150-square-foot space, known as the Shoe Corner, spans three rooms and has a decor inspired by the boutiques of Twenties London, and specifically the original Mayfair Fenwick town house at 63 New Bond Street.
This story first appeared in the July 22, 2014 issue of WWD. Subscribe Today.
More than one-third of the brands on offer are new to the store, including Lanvin, Valentino, Marni, Alexander Wang and Nicholas Kirkwood. Others include Salvatore Ferragamo, Tod’s, Tory Burch, Ugg, Kurt Geiger, Carvela, Michael Kors and Pretty Ballerinas.
“Creating a bespoke shoe department on the ground floor is something avant-garde to the retail experience — not just at Fenwick but across all U.K. department stores,” said David Walker-Smith, managing director of Fenwick.
“Our shopper is time-poor, so we have micro curated a key edit to ensure they have a shoe relevant for every element of their busy life,” he said.
The shop fit features a palette of gray and dusky pink; marble, custom-designed furniture, and leather upholstery to create the feeling of “an enchanting epicurean home,” said Brady.