HONG KONG — Hennes & Mauritz AB’s upscale brand COS said it would debut in Mainland China this fall, just weeks after making its first foray beyond Europe with a store in Hong Kong.

The brand is to launch at the Parkview Green, a development housing offices, a mall and hotel in Beijing’s central business district. The 4,300-square-foot store is to house the complete COS collections.

COS opened a 6,000-square-foot store in Hong Kong on June 28. Earlier this year the brand opened its first stores in Helsinki, Milan and Warsaw. Also this summer, stores will appear in Austria and Kuwait.

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