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JUST PERFECT: For Monday’s relaunch of their company’s web site Jeffrey Costello and Robert Tagliapietra are counting solely on Tumblr. The designers’s new e-commerce uses Blkdot software that shoppers can create shop-able posts that keep working when reblogged.
DTE Studio collaborate on the redesign which ensures that all transactions are processed through Stripe. Costello and Tagliapietra expect their first unisex product — “Robert & Jeffrey’s Perfect Cardigan,” (which will be sold exclusively online) to help ring up sales. The designers said, “Our cardigans act as our security blankets and when our friends borrow them off our backs to throw over a dress at the end of an evening, we love how they too feel the same. We love the concept of the perfect cardigan, one that is genderless and meaningful for different situations- casual and elegant, easy yet beautiful.”
To illustrate that point, the pair are featuring a bevy of their style-influencing friends including Mia Moretti, Niki M’nray and Linda Rodin wearing the $245 sweater.