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EASTWARD BOUND: French fashion house Courrèges unveiled its collection for La Redoute at its blindingly white flagship store on Rue Francois 1er in Paris.
The 12-piece collection includes clothes dabbed with neoprene and accessories including gloves and an umbrella. They will be available starting mid-June in the fall-winter catalogue of the French mail-order giant with prices ranging from 39 euros, or $51 at current exchange, for a hat to 299 euros, or $391, for a coat with magnet fasteners.
“Courrèges is very much with the times. Silhouettes are from the Sixties yet very modern,” asserted Nathalie Balla, chairman and chief executive officer of La Redoute, which is owned by French luxury-to-sporting-goods conglomerate Kering.
Model Aline Weber is sporting the collection in the visuals that will appear in the catalogue.
“La Redoute gives us the power of a platform selling in 25 markets [including Great Britain, Switzerland and Italy] and of 14 million customers,” enthused Courrèges co-president Jacques Bungert, who took over the brand two years ago with Frédéric Torloting.
Meanwhile, Courrèges is hatching plans for international expansion. “Our goal is to have 10 freestanding stores [from currently one in Paris] within the next five years,” said Bungert.
The house is set to open a second flagship store in Luxembourg this fall and is eyeing the U.S, Russia and China next. In the U.S, where the brand is currently sold exclusively at Saks Fifth Avenue, the executives intend to open a store in New York in 2014. They are looking for a location in the Upper East Side, Bungert said.
Other fashion names to have collaborated with La Redoute include Vanessa Bruno and Anthony Vaccarello.