GOING LIVE: An e-commerce site for Cushnie et Ochs, the designer collection launched in 2008 by Carly Cushnie and Michelle Ochs, goes live today.
The site was designed by Notwithstanding and the development was done by Acadaca. The web site launches with the resort collection, and will add more styles throughout the season, including an exclusive collection of dresses, clutches and silk neck scarves available only on the site and in CFDA’s Retail Lab Boutique located at the Cadillac House at 330 Hudson Street.
The site will have a handful of editorial features in the News section of its blog, called “The Update,” and will soon introduce an editorial series titled “CeO Loves.” The site, at cushnieetochs.com, will have capacity to ship overseas. It will enable viewers to shop the company’s runway collections and find out specifically where they can find Cushnie et Ochs styles that they’ve seen in editorials or celebrity street style. The e-commerce site will be promoted through display, social and remarketing ads.
Cushnie et Ochs was the winner of the 2009 Ecco Domani Award and was a finalist for the 2011 CFDA/Vogue Fashion Fund award.