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Cynthia Rowley Designs Wetsuits for J. Crew

The two limited-edition color-blocked wetsuits will launch at select stores, as well as online, on Monday.

IN THE SURF: Cynthia Rowley, whose talents extend to being a surf enthusiast, has put her own feminine, yet sporty spin on the standard wetsuit. She has created two limited-edition color-blocked wetsuits that will launch at select J. Crew and Cynthia Rowley stores, as well as online, on Monday. The wetsuits will retail for $210.

“Regarding wetsuits, I always liked the Marilyn Minter quote, ‘Everything’s better when wet,’ injecting some style into sports utility,” said Rowley.