CHICAGO — Emmy Award-nominated costume designer Dan Lawson, of “The Good Wife” fame, popped into Neiman Marcus here last week to host a fall 2016 fashion presentation and promote his latest endeavor — serving as brand ambassador of Lafayette 148 New York.
“[It’s] like a dream come true,” said Lawson about his role with Lafayette 148. “I can honestly say from the heart that I love their aesthetic, their style, their fabrics, their finishing details. They design for real women who want to look stylish and chic while letting their individuality shine through.”
Lawson, who just began working on the spin-off to “The Good Wife,” with the first episode scheduled to air on CBS in February, said he’s always been drawn to the upscale women’s clothing brand, which is celebrating its 20th anniversary. He featured it on “The Good Wife” on many occasions and plans to use it on the spin-off, too.
Part of the ambassador role means the costume designer can parlay his expertise for dressing TV characters like Alicia Florrick, played by Julianna Margulies, with real-life customers.
“I am a real customer who happens to use their designs in a very public way via the TV projects I work on,” Lawson said. “I just love working directly with the clients giving them design and fitting tips, suggesting new ways of wearing Lafayette 148 New York pieces and showing clients how [the brand] truly transcends age — it’s as beautiful and appropriate on a twentysomething as it is on a sixtysomething. And I love that about the brand. Again, it lets each person’s unique character come shining through while giving a layer of elegance and style.”
Some of his favorite pieces from the brand for fall include a black double-faced cashmere and shearling vest, a cashmere sweater with shearling and mink, a neutral color block sweater with different textures, stretch suede leggings and a navy wool crepe dress with lace appliqués.
In addition to shopping, Lawson said he thinks women can learn a lot about style from watching TV.
“First of all, there are a million different shows with a million different characters and styles — it’s like a ‘look encyclopedia’ at your fingertips. I also think it’s important for women to realize that it takes a lot of hard work to get the looks we use on camera. It doesn’t happen by magic,” he said. “Women learn about fit and proportion by watching costumes on TV. Fit is incredibly important as is proportion and seeing it in motion rather than just as a photo in really helpful.”
The same stylish viewpoint will continue for “The Good Wife” spin-off starring Christine Baranski as Diane Lockhart, Cush Jumbo as Lucca Quinn and Sarah Steele as Marissa Gold, he said.
“We have just started the show — literally Monday of this week — I am just at the beginning of the process,” Lawson said. “I do know that Lafayette 148 New York will play a key role for me in the design of the show because it is so effortlessly chic. I know Akris and Akris Punto will be used as well as Max Mara, Carolina Herrera, Gucci, Etro and Oscar de la Renta. I have also ordered some stunning pieces from Number 35 and my capsule collection with them, 35DL, in London. Brands like Frame Denim, Isabel Marant, DVF, J.Crew, Zara, Urban Outfitters, Theory, Self-Portrait and Alice & Olivia are also just some of the designers we’ll be using on the show. As I always say, I shop high and I shop low to come with the looks needed to tell our stories.”
According to a Neiman Marcus spokeswoman, about 60 guests attended the presentation and top-trending items included leather blazers and jackets.