Olympic ice dancer and “Dancing With the Stars” champion Meryl Davis has a new deal with PTX Performance Products brand’s Stable 26.
The 29-year-old American has signed on with the Toronto-based company as an ambassador in advance of this spring’s release of a fitness line of products. Stable 26 specializes in patented performance socks that are said to improve support between the wearer’s foot and footwear. Designed to lock the heel in place, the technology features silicone pads that are meant to eliminate negative space around the rear of the foot and subsequently making the body’s stability up to 15 percent better. The upcoming launch will include designs for basketball and running, extending the brand’s offerings beyond the hockey market.
Davis joins a team of 500 professional athletes across several sports that wear Stable 26, a name that refers to the 26 bones in the foot. The brand is sold in more than 20 countries.
Davis, a two-time Olympian, first teamed up with her ice dancing partner Charlie White in 1997. They are currently the longest-lasting ice dance team in the U.S. They were also the first American ice dancers to win the world title, as well as the first Americans to win the Olympic ice dancing gold medal. Davis is also widely known among “Dancing With the Stars” fans, who recognize her for winning the 2014 title with Maksim Chmerkovskiy.
To highlight her commitment to training, the Michigan native was photographed in a gym working out with a medicine ball in one shot and looking more at ease for another. The ads will initially be used for social media, according to a Stable 26 spokeswoman. “There are many new heights I want to reach in fitness,” Davis said. “I’m very happy to team up with a company who is committed to technology, design, and to making athletes better.”
“The best way for Stable 26 to continue to relate and engage with our female consumers is through great product and inspiring, accomplished, multifaceted women like Meryl Davis,” said Ryan Landen, president of PTX Performance Products. “It was clear that Meryl shares the same drive to reach new goals, as we do here at Stable 26.”
Her partnership with Stable 26 is not her first foray into fashion. Davis has also helped design a signature scarf for Vera Bradley.