Click to Skip Ad
Closing in...

Behnaz Sarafpour to Launch Daytime Dress Collection

Each of the eight looks be offered in three different color ways.

DAYBREAK AT BEHNAZ: Having celebrated her company’s tenth anniversary, Behnaz Sarafpour noticed how a number of clients repeatedly asked for daytime dresses, so she has done something about it. The designer is unveiling an eight-piece group of daytime and day-into-evening dresses that will each be offered in three different color ways. An ethereal silk sleeveless sheath with grosgrain ribbons and a Grace Kelly-inspired V-neck dress are among the designs that are meant to evoke Sarafpour’s signature aesthetic with a bit of a classic twist. “I really wanted to do something that represented my style,” she said.

One point of difference will be the retail prices, which at $400 to $700 are more affordable than Sarafpour’s runway collection. Twhe daytime dresses are part of the designer’s collection now, but they may carry their own label down-the-road.  One or two of the new styles will be layered into her runway show Sunday at The Chocolate Factory with other items from her fall line.

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus