Click to Skip Ad
Closing in...

Daymond John to Consult on Naked Underwear Brand

The services will include brand management, celebrity alignment, strategic retail placement and more.

SWIMMING WITH THE SHARKS: Naked Brand Group Inc. has signed on Daymond John of ABC’s TV series “Shark Tank” and Shark Investors LLC to provide consulting services to the up-and-coming men’s underwear brand.


The services will include brand management, celebrity alignment, strategic retail placement, manufacturing strategy, creative development of licensed products and financing assistance, for a two year period.


Naked, which generates estimated wholesale sales of $500,000 and began trading publicly September 20, was launched in Canada in 2010 by president and chief executive officer Joel Primus. Primus also founded Project World Citizen Society, a charity dedicated to clothing, feeding and educating children in third world countries. The environmentally conscious brand of men’s underwear and T-shirts is sold in over 114 location in North America including Holt Renfrew, Boys’ co, Kitson and The brand is being introduced to the U.S. market this year and will be expanded in 2013.


Describing the look and feel of the brand, Primus said, “Every Naked piece is made with soft-to-the-touch Italian fabrics including microfiber, micro Modal and premium cotton that seamlessly forms to the male figure, making him feel as though he’s wearing nothing at all.” John, the entrepreneur behind the $6 billion FUBU label, said, “I’m very excited about this brand and believe that U.S. consumers will fall in love with this premium, sexy collection of innerwear for men.”

load comments


Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
blog comments powered by Disqus