BACKING FROM THE MALLS: Shopping delivery service Deliv has raised close to $5 million in a round of fundraising from major shopping mall operators, including Westfield, Simon, Macerich and General Growth Properties, and original backers Upfront Ventures and RPM Ventures. To use the service, mall customers can drop their shopping bags off at kiosks and have them delivered at a certain time. Customers are free to continue shopping unencumbered. The Silicon Valley-based Deliv charges retailers $5 per address, on average, for an unlimited number of packages. Deliv also works with some mall stores to deliver products that consumers order online, to homes and hotels. Delivery has become increasingly important to Web sites such as Amazon, which offers same day and Sunday delivery. Ebay in October acquired Shutl, a same-day delivery service that was founded in the U.K.