THE MORE THE MERRIER: The Designers Apartment showroom may not be growing in size — it remains within the airy Atelier Richelieu space near Paris’ historic Bourse — but it is certainly adding scope.
From Sept. 29 to Oct. 5, a total of 15 young labels showed off their spring collections within the Chambre Syndicale-backed space, compared with just 10 in March.
Victoria/Tomas cofounders Victoria Feldman and Tomas Berzins, who were finalists at the International Festival of Fashion and Photography in Hyères, France, in 2013, were participating for the third time and are gaining a growing following.
“We’ve sold super-well,” Feldman said. “We have around 30 stores now and they all came back and are very happy. It’s growing bigger and bigger. We plan to do a runway show next season.”
The label’s open-shouldered shirts and denim pieces are selling particularly well for spring, she said.
Presenting for the second time, Quetsche general manager Pierre Chetail was also positive. “We had lots of potential new customers who were right on target,” he said, citing If in New York, Linda Dresner and Number 4 in Kuwait among those who had shown an interest in ordering the brand’s intentionally disheveled collection. “If it works out, we will double our accounts for spring,” Chetail said.
The newcomers this session included Frater, Neith Nyer, MiniMe Paris, Quoï Alexander, Side Project, Slash Brand and Wilfried Lantoine.
Among them, lifestyle brand Side Project’s founder Antoinette Chalumeau said she had seen interest for her handcrafted designs made in collaboration with different artisans and their made in France positioning, which appealed particularly to international buyers, she said.
Five further labels — Alyx, Atelier Bartavelle, AWAKE, Delphine Delafon, Jourden — showcased one look each on mannequins in the showroom’s central walkway space.