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INTERNATIONAL OUTREACH: Designers at the sixth edition of the Americans in Paris program — created by the Council of Fashion Designers of America and Vogue — praised the outreach the event gave them to buyers they do not necessarily see in New York.
Designer Juan Carlos Obando revealed he had picked up new customers, including Plum in Beirut. “I’ve been able to pick up some amazing accounts, international accounts that are a bit difficult to reach because they don’t come to New York,” he said. “It’s great exposure.”
The 10 designers and labels present at the event, which closed its three-day run on Monday, are all former CFDA/Vogue Fashion Fund finalists. And while many are now well-known within the U.S., that is not necessarily the case in international markets.
The designers featured were: Public School’s Sao-Yi Chow and Maxwell Osborne; Marc Alary; Richard Chai; George Esquivel; Jennifer Fisher; Juan Carlos Obando; Nonoo’s Misha Nonoo; Greg Chait of The Elder Statesman; Tome’s Ryan Lobo and Ramon Martin, and Wes Gordon.
Public School was showing its first women’s wear collection, which it unveiled in New York last month, alongside men’s. “The reaction to us launching women’s and keeping our point of view has been really strong,” said Osborne.
“It’s my first time showing the collection in Paris at all,” said Nonoo. “My focus is still the U.S….but I would like to slowly dip my toe in the international water.” She added that she had seen interest from Russian and Japanese buyers particularly.
Richard Chai was showcasing his Richard Chai Love label as well as his collaboration on leather pieces with Andrew Marc. “Matches, Lane Crawford and Joyce were here; there are a lot of people coming through,” he said. “In the past, I was working out of a different showroom in Europe. This [is] a more intimate way to meet the fashion directors that you can’t meet out of a showroom in New York. It’s about reach.”