DESIGNING WOMEN (AND MEN): Sephora has commissioned designer Prabal Gurung to create new uniforms for all Sephora beauty advisers in North America, which will bow in late April. The new additions — the first change to the retailer’s employee wear since 2001 — consist of a black shift dress with red trim and a fitted black pantsuit with red accents for women, and a black shirt, black sweater with red accents and black pants for men.
“My intention was to reflect the style and playfulness of shopping in a Sephora store, but to also make sure they would be functional in such a fast-paced environment,” the designer noted. “The dress incorporates one of my favorite design elements, offering a flash of vibrant red, while the women’s pant suit and the separates for men give a sleeker, more tailored look.”
This story first appeared in the December 13, 2011 issue of WWD. Subscribe Today.
Added Sharon Rothstein, senior vice president of marketing for Sephora: “Prabal’s ability to design clothes that are modern and cool yet accessible to all women reflects Sephora’s ideal of client-inspired beauty. Prabal has truly harnessed our brand aesthetic.”