MORE DETAILS: Details and Mr Porter collaborated on a short summit during London Collections: Men earlier this week with three separate panel discussions that involved figures from the worlds of fashion and tech. Lou Dalton, Oliver Spencer, Christopher Raeburn and Patrick Grant as well as Matt Bush of Google and Jo Bertram of the taxi app Uber took part in Tech & Tastemakers at the headquarters of fashion marketplace Lyst.com in Hoxton Square.
Discussions included how fashion brands can exploit social media. “Small business can get away with a lot on their Twitter feed, as you don’t need to censor yourself. Some of the big brands’ Twitter feeds are just pure filtered dullness that’s only put out there to fulfill a quota of tweets per day,” said Grant of E. Tautz. Oliver Spencer, meanwhile, praised Instagram: “We’re just waiting to be able to sell on there,” said the designer.
The discussions yielded some interesting insights into apparel trends. “Fifty-one percent of biker jackets are sold in the luxury market, and shiny surfaces [in fashion] are 153 percent up on last year. Big data is really able to change things for the retailers who use it,” said Geoff Watts of EDITD.com, which describes itself as “the world’s biggest apparel data warehouse.”
The evening took a philosophical turn as Chris Morton, the chief executive officer and co-founder of Lyst, made the case for design talent. “Because the data tells you that people want to buy a certain product doesn’t mean you don’t have to make a good version of said item; That’s why we need great designers – and always will,” he said.