DIET DESIGNS: Jonathan Anderson has become the latest designer to team with Diet Coke on the brand’s bottle, and will be putting his own spin on the iconic drink with inspiration from his fall women’s ready-to-wear collection. He has also designed a notebook and two T-shirts for the brand’s Regret Nothing Campaign.
Anderson’s collaboration marks the first time Diet Coke has used photographs on its bottles, and his designs will be revealed at the end of July.
The limited-edition collector’s box set will be available at Harvey Nichols stores on August 17 for £24.95. or $39 at current exchange. Singles bottles will be sold for £1.95, or $3.
“What I like and what inspires me is the idea of using photography,” Anderson says in a video he made for the collaboration. Anderson added that for the design he took inspiration from his collection, “making (the bottle) something that you wanted to touch. It’s the perfect form.” He said he used the medium of photography, “like a postcard,” and played with different types of color.
Diet Coke is no stranger to fashion collaborations and has teamed with Patricia Field and Marc Jacobs in the past. Matthew Williamson, Jean Paul Gaultier and Karl Lagerfeld have also created bottle designs for the American brand.