Handbag designer Danielle DiFerdinando participated in some child’s play but for a serious cause — the Ronald McDonald House. At a party she hosted for the children and mothers at the Ronald McDonald House on Manhattan’s Upper East Side last February, “We had the kids participate in a contest to sketch a tote bag based on what made them happy — anything from animals, nature, superheroes, or love,” recalled DiFerdinando. “We combined the sketches from the children and came up with a tote design. The kids were so happy to see their designs come to life.”
The tote, now available on macys.com and danielle-nicole.com, retails for $70. A percentage of the sales will be donated to the Ronald McDonald House New York, which provides a temporary “home-away-from-home” for pediatric cancer patients and their families. “It makes you stop and think what is really important in life — health and family,” said DiFerdinando, designer of the Danielle Nicole handbag line and long-time volunteer at Ronald McDonald House.