PICK YOUR POISON: Dior took over Paris nightclub Les Bains on Monday night to celebrate the launch of its new fragrance, Poison Girl.
Flanking each side of the ground floor were giant projected images of the advertising film lensed by So Me – and its making-of – starring Camille Rowe.
“It was shot all at night, and I go to bed so early that it was very difficult for me to stay up. There was a lot of crazy caffeine nights,” Rowe said with a laugh, explaining that often she gets into bed at 9:30 p.m., reads for an hour and then is fast asleep.
The model is to start filming a French movie on Feb. 1, but remained mum on further details.
If she had to pick a poison, what would it be?
“I picked it already,” she said with a smile. “It’s nicotine – and love.”
For his part, Rowe’s beau Devendra Banhart, who was chatting with her folks, offered up his preferred poison without skipping a beat.
“Oh, mine would be Camille,” he exclaimed.
The singer is about to finish an album, which will probably be released this summer.
“It has no name. I need help!” he said. “Do you have any ideas?”
Les Bains pulsed with revelers, many of whom opted to enclose themselves in a cage-like structure (think warehouse elevator) in the center of the room, where their images were taken against a New York cityscape that serves as the backdrop of the new Poison Girl ad. The pictures, in turn, were transmitted to social networks and could be printed out, as well.
Among attendees at the bash was designer Hugo Matha, who just launched his men’s accessories line and said he would be introducing a women’s ready-to-wear collection in September.
Ali Mahdavi is also juggling numerous projects simultaneously, including work on the next Dita Von Teese show at the Crazy Horse, where she is to appear for the third time. For Von Teese’s “Undress to Kill” number, he said they’re using technology such as mapping “to do what we hope will be the striptease of the 21st century.”
Mahdavi shared his poison pick.
“Oh, with no doubt: opium,” he said.
For Blanca Li, it’s a tamer evil – chocolate.
Other guests at the Dior party included Nicolas Ouchenir, Aymeline Valade and Catherine Baba.
The new floral gourmet scent, concocted by François Demachy, director of olfactive development at LVMH Moët Hennessy Louis Vuitton, targets a younger audience than the original Poison from 1985.
Poison Girl’s notes include Sicilian bitter orange, Rose of May from Grasse, Damascena rose, Venezuelan tonka bean, vanilla and Sri Lankan sandalwood.
The perfume was just released in the Middle East, prior to its launch in Europe and South America in early February.