HOUSE PROUD: Dior said it has restored its founding designer’s home, La Colle Noire, in the South of France near Grasse.

The couturier discovered the region — known as the world’s capital of perfume — in his Twenties during the Occupation, ultimately buying the majestic nine-bedroom home in the village of Montaurous, where he entertained such friends as the painter Marc Chagall. Dior began restoring the chateau a few years before his death, while creating a domain to produce large harvests of flowers, among other plants, there.

Grasse’s flowers inspired Dior to conceive his first scents — Miss Dior, Addict Eau Fraîche, Diorama, Diorissimo and Eau Sauvage.

The late designer typically repaired to the south after fashion shows to conceive his next collections, often visiting the Grasse region, famous for its roses that inspired more than 50 dresses.

News of the house’s renovation confirms a report in WWD last year that Dior had purchased the designer’s property.

The laboratory of Dior perfumer-creator François Demachy has also been set up in central Grasse, at the Fontaines Parfumées site. Dior said it is forging exclusive partnerships with domains in the region producing flowers for fragrance.

load comments
blog comments powered by Disqus