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RUSSIA BOUND: Dirk Bikkembergs is planting yet another flag in Russia, this time in eastern Siberia. The fashion label is opening a new monobrand store in Novosibirsk, on Sovetskaya St., the city’s main shopping drag.
Spread over three floors — with kids’ wear in the basement, men’s on the ground level and women’s on the mezzanine — the approximately 1,722 square foot store aims to channel the brand’s sporty glamour, using travertine marble walls, green velvet curtains and wenge wood for the floor and display stands. The brand’s DB Sport Couture, Bikkembergs and Dirk Bikkembergs Kids lines will all be available.
Dirk Bikkembergs currently has 80 monobrand stores worldwide. In addition to the new Novosibirsk location, the company has shops in Moscow, Rostov, Tolyatti and Nizhny Novgorod in Russia.