DEAL ALERT: Zappos is tapping into DJ Khaled and his growing fan base.
To launch its new same-day delivery service, the online retailer is working with DJ Khaled, who has grown an immense following on SnapChat over the past six months, while he opens for Beyoncé on The Formation World Tour, which kicked off last night in Miami.
DJ Khaled will hand deliver Zappos orders to select customers in six U.S. cities during the North American portion of the tour. His tour bus will also be wrapped with an image of the Zappos signature white box.
The DJ promoted the new partnership yesterday on his Snapchat account, where he attracts three to four million viewers each day.