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DKNY is the latest designer brand to opt out of the tents for the February shows.
The sportswear label is still planning a show but it will be at the Stephen Weiss Studio Feb. 15 at 1 p.m. The event will be a bit of a test run, since the Donna Karan Collection will also be shown there Feb. 16 at 2 p.m.
This story first appeared in the December 22, 2008 issue of WWD. Subscribe Today.
While DKNY celebrated its 20th anniversary with a runway show in Bryant Park, the company has bounced around to different venues over the years, including Lever House, Pastis and the Weiss Studio. “It’s not such a diversion. We’ve done all sorts of things,” company spokeswoman Patti Cohen said.
“Cost is always a consideration. This is the most cost effective way — it’s our space, we already have the seats, the runway and the lighting since collection will be shown there,” Cohen said.
DKNY follows in the footsteps of Vera Wang, who said earlier this week that she will show in her new downtown store. Carmen Marc Valvo and Betsey Johnson are also moving off-site for this round. J. Mendel, Monique Lhuillier and Reem Acra are also considering other options for February.