Donatella Versace has entered the Instagram arena.

On Wednesday, the designer debuted her @donatella_versace personal account on the social media network. According to a statement released by the Versace company, which will maintain the @versace_official account, Donatella Versace’s Instagram will offer insights into both her private and professional life, as well as share her passions and opinions.

The designer chose a close-up of one of her eyes for her profile image and the first picture she posted features herself taking a selfie with model Gigi Hadid.

Thirty-five minutes after the launch of the account, the designer already had 725 followers.

The @versace_official account currently has 4 million followers.

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