DONNA DOES THE WEB: Donna Karan is taking social networking to another level by offering a virtual trunk show for her fall collection.
Her runway collection will be shown live online on the “what’s new” tab on the company’s Facebook page on Monday at 2 p.m. Then customers can preorder, via neimanmarcus.com as of Feb. 22, Karan’s top picks from her collection, those she believes are most important to a woman’s wardrobe. The looks that are reserved will be shipped around mid-August.
This story first appeared in the February 8, 2011 issue of WWD. Subscribe Today.
“Donna Karan appreciates what modern women need and want from their wardrobes,” said Karen Katz, president and chief executive officer of the Neiman Marcus Group. “What could be more modern than selecting and ordering Donna’s signature sportswear via social media from their favorite mobile device?” The strategy is the latest of Karan-Neiman’s exclusives, which have included personal appearances to launch Karan’s 25th anniversary lipstick collection and her Lenox tabletop collection. “Making the Donna Karan brand available to women wherever they are is one of our top objectives,” said Carole Kerner, president of Donna Karan New York.
CARVEN CALLING: Barneys New York and Carven have initiated a major promotional push for the Carven summer collection, so in the last four days designer Guillaume Henry has crisscrossed the country making his first personal appearances since taking over as creative director of Carven in 2009.
Friday afternoon saw the designer at Barneys in San Francisco. Vanessa Getty invited 80 friends to view the store’s buy of Carven pieces, including OJ Shansby, Deepa Pakianathan, Marcy Carmack and Summer Tompkins Walker. The party continued Friday evening, when 20 members of Getty’s gang honored the designer with a dinner at the bay-view cafe, Boulette’s Larder.
“Women in San Francisco are fashion connoisseurs and collectors,” said Henry. “It’s my first trip to California and it’s so exciting that everyone loves Carven.”
SING A SONG: Ecco Domani Fashion Foundation winner Mandy Coon has a surprise in store for her Feb. 12 presentation at The Box at Lincoln Center. She’s tapped French chanteuse Emilie Simon to provide the soundtrack for the hour-long affair. Simon will sing her own material as well as covers of “songs that are really special to me,” says Coon, who’s dressed the singer for her own concerts. “And Emilie’s doing them a cappella. She’s got such a powerful voice, I wanted to strip everything down and have it be all about that.” And Coon’s fall collection, of course.