DOUBLE VISION: No, you’re not seeing double — but Moscot is. The New York-based eyewear brand has designed two new fall collections, the Moscot Originals collection and the Moscot Spirit collection, and will launch them simultaneously with one campaign — and the help of six sets of identical twins.
Shot by the company’s copresident, Wendy Simmons, the visuals feature the sets of twins: DeFosset, Jackson, Murray, Rose, Russo and Ward modeling the new optical styles at Brooklynphoto Studio in Brooklyn, N.Y. Playing off the identical twin theme, both collections share the same acetate hardware and period detailing, but also have their own unique characteristics — the Spirit collection is newly designed for fall while the Originals collection features reimagined styles from the brand’s archives. Both collections, which range in price from $240 to 270, will be available Tuesday in Moscot stores and online at moscot.com, and will hit specialty retail and optical shops worldwide on Sept. 17.
This story first appeared in the July 22, 2013 issue of WWD. Subscribe Today.