DREAMING OF FLOWERS: Marc Jacobs is adding another Daisy to the garden he began in 2007. Daisy Dream, the latest Daisy incarnation, is due out in July and the designer has tapped longtime friend Sofia Coppola to create an ethereal TV ad intended to portray the playful nature of the fragrance. Juergen Teller shot the print ads, which also focus on the bottle’s whimsy.
The bottle is a free-spirited interpretation of the original Daisy bottle, with daisies festooning the top of the bottle like a lei and juice tinted sky blue. TV ads are expected to break at launch.
This story first appeared in the May 7, 2014 issue of WWD. Subscribe Today.