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DRIP, DRIP, DRIP: Starbucks is partnering with Los Angeles-based clothing label Band of Outsiders for a collection of two exclusive mugs. The Band of Outsiders for Starbucks Limited Edition Designer Ceramic Mugs (12 oz.) feature a design that pays tribute to founder and creative director Scott Sternberg’s favorite slang word for coffee, “drip.” The mugs feature black or multicolor paint dripping down Starbucks’ signature coffee cups. The mugs retail for $14.95 in the U.S., and $16.95 in Canada. They will be available from Tuesday.
Sternberg said the deal came through Steven Kolb, chief executive officer of the Council of Fashion Designers of America. “You get these phone calls from Steven a couple of times a year and he usually prefaces it ‘You’re going to say no,’ but I sort of surprised him and instinctually and immediately jumped on it,” said Sternberg. The Band of Outsiders for Starbucks mugs will go into 9,000 doors.
This story first appeared in the June 9, 2014 issue of WWD. Subscribe Today.
This is Starbucks’ fifth designer collaboration. Previous collaborations have been with Jonathan Adler, Rodarte, Charlotte Ronson and Stacey Bendet of Alice + Olivia.