DSQUARED ON THE ROAD: “As far as the city, it seems like a futuristic kind of film,” said Dan Caten of Shanghai. “It’s pretty advanced, pretty modern, lots going on. It is pretty spectacular. [China] is a huge market to work on, so there’s tons of potential.”
Dan and Dean Caten of Dsquared are making the rounds in China. The duo just hosted two parties — in Beijing and Shanghai — to fete recently opened flagships in those cities. The pair said they plan to roll out 15 stores over the next two years on the Mainland.
The twins arrived at the Shanghai store on Thursday evening in two black Lamborghinis, which picked them up at the Ritz Carlton hotel and drove them around the block to greet a crowd of Chinese media crews at the IFC Mall housing the new store. On the second floor outside of the boutique, local VIPs gathered on a black carpet around models showcasing the Dsquared’s 2011 fall-winter collection. After holding court at the store, the designers hit a club with Russian dancers dressed in black and white feathered costumes.
In the store, Dean helped Chinese customers try on items from the spring-summer collection. “They love fashion here, so that’s great,” he said, adding that brand works well for Chinese body types. “We’re little guys, so things actually look really good in the Asian market already.”
The pair also chatted about their recent decision to renew their contract with Renzo Rosso’s Staff International through 2027.
“We did think because our contract was coming to an end to approach other companies, and other companies approached us,” Dan said. “We had a line up of people who approached us, and negotiating and talking with people made us realize what we have.”
Dean added: “It was great for us to be appreciated by other big factories, but we decided to stay home. We are kind of old fashion or loyal or I don’t know.”