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BONJOUR, PARIS: Diane von Furstenberg is bringing her anniversary celebration to Paris.
The designer will take over a main entrance and 12 windows at the Galeries Lafayette flagship on Boulevard Haussmann from Sept. 3 to 30 to celebrate the 40th anniversary of her signature wrap dress. She is expected to attend a special event there in late September to coincide with Paris Fashion Week.
This story first appeared in the July 21, 2014 issue of WWD. Subscribe Today.
Von Furstenberg will present a capsule collection of 12 wrap dresses in six heritage prints to be sold on the third floor, with prices starting at 413 euros, or $559 at current exchange. A selection of bags and small leather goods will also be available as part of the French retailer’s autumn theme “Pop’timisme.”
The designer has created a limited-edition Amelia dress and a 440 Mini bag in a signature leopard print exclusively for Galeries Lafayette. Von Furstenberg will also feature in an advertising campaign shot by Jean-Paul Goude, set to break Aug. 25.
The Galeries Lafayette event follows on from the “Journey of a Dress” retrospective held in Los Angeles earlier this year.