DVS FOOTWEAR’S ACCESSORIES LAUNCH: DVS Footwear International signed a new licensing agreement with accessories firm Aquarius Ltd. for a line of bags, backpacks and accessories to launch in Fall 2014. The product line will be at retailers in the skate specialty arena as well as in DVS’ footwear distribution channel.
Bobby Field, vice president of Aquarius, said, “We believe that the brand’s authenticity in the action sports arena are a perfect fit for what we do.”
DVS is part of the portfolio of brands owned by brand management firm Sequential Brands Group. Rick Platt, group president at Sequential, said, “DVS growth strategy for 2014 and beyond includes global expansion and product extensions to further develop DVS’s hold as an authentic lifestyle brand rooted in action sports.”