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DENIM BAG DUO: Premium denim brand The Earnest Sewn Co. and accessories company Tumi are joining forces to create a waxed-cotton and selvage denim bag. Launching in April, the tote will be available at select Earnest Sewn stores in New York and California for $125. Organized pockets, a T-Tech by Tumi essential gear logo and a Tumi tracer product recovery tag are packed inside the carryall.
“Innovation is not always new product, but it is new approaches,” says Dara Levine, brand manager for T-Tech by Tumi. Shoppers can take advantage of the Tumi-Sewn partnership as early as Feb. 7, when T-Tech by Tumi will get its own shop-in-shop in Sewn’s Meatpacking District store in New York for six months.
Inspired by the innovative design excellence of the T-Tech brand, the shop-in-shop will feature reclaimed wood and wrought iron metal materials, and will showcase a selection of travel, business and day bag collections, along with tech accessories and outerwear.