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EAST MEETS SCENT: Josie Natori has signed a fragrance deal with Luxe Brands for a “series of new fragrance collections” beginning this summer. Natori previously inked a deal with fragrance house Parlux in 2008 and partnered with Avon on scents in the mid-Nineties. Tony Bajaj, who founded Luxe Brands earlier this year and serves as chief executive officer, said the Natori brand will fit well into his overall business, which also includes Jean Patou, previously owned by Procter & Gamble.
“My mission is to create a portfolio of brands that has lasting power — so Josie Natori, a brand that has been thriving for 37 years, is a perfect fit for the Luxe Brands model,” he said.
This story first appeared in the January 31, 2014 issue of WWD. Subscribe Today.