EASTENDERS: Topshop’s Sir Philip Green celebrated his 60th birthday with a four-day beach bash, and now his brand is about to have a three-day stay in the Hamptons. A Topshop pop-up store debuts Friday at The Surf Lodge in Montauk, N.Y. Styled by Twin magazine’s Naomi Miller, Topshop at the Beach will feature a selection of fall pieces that are not yet in stores. Along with the denim shirts, leather moto jackets, blazers, accessories, makeup and other designs, there will be Topshop paddleboards and bicycles, though only Surf Lodge guests will get to use those.

For Friday’s launch, Mia Moretti and Caitlin Moe will perform, followed by Charlift’s Caroline Polachek and Patrick Wimberly Saturday and The Kills Sunday.

This story first appeared in the August 14, 2012 issue of WWD.  Subscribe Today.

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