EBAY GOES TO NYFW: New York Fashion Week has a new street-style photographer: Beginning today, eBay will be on-site at Lincoln Center to launch a shopable “inspiration hub” and document the style of fashion-show attendees. Ebay will cull from the hub to select retail listings of items inspired by the best looks. The e-marketplace also has commissioned photographers to shoot during the fashion weeks in Europe and teamed with four fashion tastemakers to contribute to the hub, which will reside on Pinterest.com/ebay.
Globally, users will be able to submit their own photos through the social-media tag #ShopInspired.
This story first appeared in the September 4, 2014 issue of WWD. Subscribe Today.