EAST MEETS WEST: Five emerging designers from Indonesia have taken over the windows of the British department store Fenwick of Bond Street.
An edit of the participating designers’ collections is also featured in a pop-up shop inside the store, designed by visual merchandising and branding students at the London College of Fashion, who have also created the backdrops of the window displays.
The designers have been selected as part of the Indonesia Fashion Forward Program, an initiative by the British Fashion Council, the Center for Fashion Enterprise, which is tied to London College of Fashion and Jakarta Fashion Week, aiming to promote creative exchange between the U.K. and Indonesia.
The project aims to increase the exposure of Indonesian labels to the London public following the increasing international success of the Indonesian fashion industry and the support of the local government for young designers and the domestic garment trade.
Among the labels on display are Toton, a contemporary collection known for using traditional techniques and androgynous silhouettes; Sean & Sheila, which offers hand-embellished garments, and Major Minor, a label by the husband-and-wife team Ari and Sari Seputra, known for their geometric prints.
In addition, Peggy Hartanto who specializes in feminine cutout dresses, is featured as part of the Fenwick’s edit, as well as By Velvet, which is known for its long, relaxed silhouettes.
“Fashion has been one of our most successful collaborative programs between Indonesia and the U.K. and now our ambition is to extend the collaboration further in the creative sectors, encouraging dialogue and creative partnership between the two countries.” said Sally Goggin, Indonesia’s British Council country director.
The British Council has been supporting the Fashion Forward program since 2012 in order to create opportunities for collaboration between fashion professionals in the two countries. In addition to the partnership with Fenwick’s, Indonesia also successfully entered the International Fashion Showcase earlier this year, an initiative by the British Fashion Council and the British Council, which supports emerging designers globally through an exhibition hosted during London Fashion Week.