MAYFAIR GENTLEMAN: Designer Erdem Moralioglu plans to open his first standalone store, in London in the spring. The new unit will be located on South Audley Street in Mayfair, not far from Marc by Marc Jacobs, Rick Owens and Thomas Goode, and a few steps away from Mount Street. The store is set to open at the end of March, and will showcase the spring 2015 Erdem collection, which will debut on the London Fashion Week runways in September. The opening will also mark the 10-year anniversary of the Erdem label. The new space will span two levels and the interiors will be designed by P. Joseph, an architecture and design practice based in London. Moralioglu said London was a natural choice: “It is where I am based, and where I trained to do what I do,” the designer, who studied at the Royal College of Art, told WWD. “I love the space, and it’s such an exciting first step.” Moralioglu joins designers Christopher Kane and Victoria Beckham, whose standalone stores are set to open soon in Mayfair. Earlier this year, names such as Roksanda and Celine both opened shops on Mount Street, while Anya Hindmarch opened a temporary summer unit there.
September 2, 2014