Eres by Véronique Leroy


TAKING THE PLUNGE: Eres has tapped Véronique Leroy for its debut cruise collection.

The Belgian designer created a 19-piece line of swimwear, beachwear and accessories that is set to hit stores in October. The collection will also include 14 pieces created by the studio of Eres, the Chanel-owned luxury lingerie and swimwear specialist.

Called Eres by Véronique Leroy, the cruise line includes a one-piece with a plunging neckline; a bandeau swimsuit, and a single-piece bustier that cleverly transforms into a strapless two-piece. All of the swimsuits are adorned with a braid.

“I wanted to create pieces that would become almost ready-to-wear,” Leroy told to WWD, referring especially to her one-piece swimsuits that can also be worn as bodysuits.

Additionally, the line includes an array of beachwear, including a full-length dress, a miniskirt and a jumpsuit, as well as accessories ranging from an oversize beach bag in terry cloth to a borsalino-shaped hat and a beach towel.

“I love it, because it’s a family-sized towel, and you can carry it like a yoga mat,” explained Leroy.

“To me, Eres is inextricably linked to singular colors that you don’t see anywhere else, and a match of colors that’s not obvious, yet very strong,” she continued. As such, the designer created a palette that includes hues like dark brown, dubbed “choco”; red-orange, or “vitamine”; pink, or “angora,” and melon, or “pastille.”

Prices range from $415 to $605 for a one-piece and $385 to $500 for a two-piece. Beachwear goes for $295 to $745 and accessories, from $190 to $495.

The tie-in with Leroy marks Eres’ second collaboration. Last year, the brand worked with The Webster’s Laure Hériard Dubreuil on a 12-piece collection.

The cruise line will remain in store until February, when Eres’ summer collection is to launch.

The brand, which sells swimwear all year long, plan to open its sixth Stateside store, in Houston, in June.

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