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Etro Goes Big Top in Tokyo

Italian fashion house celebrates 40 years by heading to the circus.

Etro's circus-themed fashion show in Tokyo.

Etro celebrated its 40th anniversary in signature quirkiness with a circus-themed bash in Tokyo Tuesday night. The family-run firm erected a massive black and white tent in the city’s Olympic park and staged an elaborate recap of the spring/summer collection replete with a juggler on a unicycle, a balloon artist on stilts and even a couple performers painted to resemble tigers. Later on, the house’s menswear designer Kean Etro took to the stage for a live karaoke rendering of 1980s Italian pop hit “Centro di Gravita’ Permanente” by Franco Battiato. His brothers Jacopo, who oversees accessories for the group, and Ippolito, the ceo, proceeded to join him onstage before Italian pianist Cesare Picco and members of the Tokyo Symphony played a jazz-infused set. “It’s something different. It’s us,” Kean quipped before tucking into a plate of tomatoes and creamy mozzarella. “We came here to astonish.”

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