AT HOME: Etro is set to unveil its first Etro Home flagship on Milan’s via Pontaccio, in the artsy Brera district.
The 4,306-square-foot space, which also hosts the brand’s showroom, occupies three floors of a 19th century palazzo. Organized as an open-space art gallery with archways connecting the different rooms, the store integrates new elements, such as dark stripped iron, glass and Venetian terrazzo flooring, in the original structure, which has exposed brick barrel-vaulted ceilings.
The flagship will carry Etro Home’s complete range of products, including the brand’s signature printed fabrics.
To celebrate the new store, which will open its doors on April 8, the first day of Milan’s Design Week, Etro will also launch its first furniture capsule collection.