EVERYTHING’S BIGGER IN…: H&M continues to colonize Texas. The latest location, scheduled to open in the fall, is a 24,000-square-foot flagship in Austin at The Domain, a mixed-use center with high-end retail and residences.
The new H&M unit at The Domain will offer collections for men, young women and young men, with separate “store within the store” sections for accessories, maternity and lingerie. H&M at The Domain will also carry the Swedish retailer’s children’s collection, which features clothing for newborns up to kids age eight.
This story first appeared in the July 20, 2012 issue of WWD. Subscribe Today.
The Austin address will be H&M’s seventh location in Texas; H&M operates units not only in the largest cities but also in Mesquite, Plano and Friendswood. A 19,400-square-foot store at the Baybrook Mall in the Greater Houston area opened in May, followed by a 25,600-square-foot unit at the Willowbrook Mall. H&M entered the Dallas market last August with a store at the NorthPark Mall, while a unit at the Galleria Dallas opened in March. H&M’s largest U.S. store remains a three-level, 55,000-square-foot flagship that opened in New York in 2010.