BOTTLES UP: The Limited Edition Evian and Kenzo bottled water, unveiled in September during Paris Fashion Week and now available to purchase, has started a social media call to action.

From now through Dec. 21, fans are encouraged to #CelebrateInFashion by sharing their original outfit grids on Instagram, as inspired by the Evian by Kenzo Limited Edition Bottle. All participants, tagging@evianwater and using #CelebrateInFashion, will have the chance to win an Evian by Kenzo gift set, which includes the exclusive bottle and four drinking glasses featuring the design. There will be four winners per week globally through Dec. 22.

The bottle was influenced by the work of artist and director David Lynch, and was conceived by Kenzo creative directors, Carol Lim and Humberto Leon. It features a purple fragmented pattern penetrated by a solid lime zigzag, giving the holder a distorted and skewed view of the contents.

Since 2008, Evian has been working with international designers to create an annual Limited Edition bottle. Designers such as Diane von Furstenberg, Paul Smith, Jean Paul Gaultier, Issey Miyake and Elie Saab have participated.

The Limited Edition bottle (750 ml.) can be purchased online at shop.evian.us. It retails for $6.99 for a bottle or $39.99 for a case. It’s also available at such locations as the Gramercy Park Hotel in New York, SLS Hotel in South Beach and Craig’s Restaurant in Los Angeles.

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