EXCLUSIVELY CINDY: German mass-market retailer C&A is getting set to launch the exclusive Cindy Crawford Collection @ C&A in 1,500 branches and eight online shops throughout Europe this fall, with Germany kicking things off in 500 doors and online Aug. 27. The supermodel’s 31-piece casual collection encompasses blazers, pullovers, cardigans, T-shirts and tops, jeans and pants, quilted outerwear and leather jackets. Prices range from 12 euros, or $14.80 at current exchange rates, for a top; 19 euros, or $23.43 for shirts and sweaters; blazers and jeans for 39 euros, or $48.09; outerwear for 79 euros, or $97.43, and leather jackets for 149 euros, or $183.75.
The Düsseldorf-based chain will accompany the launch with TV and online ad campaigns, as well as social networking activities. This is C&A’s first Europe-wide splash, with previous campaigns focusing on more local celebrities, such as former German swimming star Franziska van Almsick and the candidates of Germany’s “Next Top Model.”
This story first appeared in the August 21, 2012 issue of WWD. Subscribe Today.