DOORS OPEN: Fabletics, the activewear brand that counts Kate Hudson as a cofounder, is aggressively pushing into bricks-and-mortar this fall.
The brand, owned by El Segundo, Calif.-based JustFab Inc., will open six stores in September and October at malls owned by Westfield and General Growth Properties Inc.
The company is set to open its first two doors simultaneously Sept. 3 at General Growth’s The Mall in Columbia and Bridgewater Commons in New Jersey. That will be followed up by an already announced third store Sept. 17 at the Village at Westfield Topanga.
Another three will open at General Growth’s Christiana Mall, Saint Louis Galleria and Kenwood Towne Centre by early October.
The brick-and-mortar growth for the brand, which is currently sold direct to consumers online, follows the recent launch of its men’s athletic line FL2.